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ICAP participants currently consist of leading Internet infrastructure companies, application partners, caching vendors, and content delivery players. Through the efforts of the Forum, these companies will work towards implementing a simple and elegant protocol.

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Frictionless Commerce Incorporated

"Frictionless Commerce is committed to bringing increased value to online shopping," said Robert Guttman, CTO, Frictionless Commerce Incorporated. "To do this, we actively support the ICAP effort to develop industry standards and to begin to bring the power of the Internet to multiple access devices. Creating standards and expanding access to online shopping is a critical part of continuing to enhance e-commerce. We strongly believe in the ability of the Internet to bring highly targeted Web content to consumers and are dedicated to working with ICAP to create open standards."

Frictionless Commerce Incorporated Homepage
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