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ICAP participants currently consist of leading Internet infrastructure companies, application partners, caching vendors, and content delivery players. Through the efforts of the Forum, these companies will work towards implementing a simple and elegant protocol.

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"With the explosion of Web-based media and proliferation of customized Internet access devices, users are consuming Internet content in increasingly personalized ways," said Drew Major, chief scientist and vice president, Novell Inc. "By actively participating in the ICAP initiative, Novell and our partners will address this trend and accelerate the adoption of a whole new class of in-the-flow value-added Internet services such as Web content transformation, multimedia streaming and advertisement injection."

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