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ICAP participants currently consist of leading Internet infrastructure companies, application partners, caching vendors, and content delivery players. Through the efforts of the Forum, these companies will work towards implementing a simple and elegant protocol.

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Open Market

"We're in the business of helping companies access and sell products electronically," explained BC Krishna, Chief Technology Officer at Open Market. "Supporting open standards is an important part of what we do. Our IPS content and Transact commerce software packages are open and scalable and provide our customers with an easy to use, integrated e-business solution. We're actively involved in ICAP because it extends the personalization and e-services we already offer across the content and commerce arenas. We believe the industry's adoption of ICAP will allow our enterprise and ASP customers and their customers to more effectively take advantage of personalization capabilities, including targeted Web advertising and other e-marketing tools."

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